Looking for other ways to promote your business online? Unfortunately, there is a solution. Just apply YouTube video marketing. Since its launch in 2005, YouTube has become the most popular video-sharing platform in cyberspace. In fact, YouTube is the second most popular website after Google, with over 2 billion visits every month.
Many businesses of current technology in IT sectors have started using YouTube as a means of promotion. Also, video marketing is said to be booming. By 2022, 82% of internet traffic is expected to be video. A successful YouTube marketing strategy is required to make your business successful in the face of stiff competition.
What is YouTube Marketing?
A marketing strategy about how you promote business through current IT technology on YouTube. YouTube's marketing strategy focuses on creating videos that are relevant to your business. You can upload your videos to the commercial channel you created.
Benefits of YouTube Marketing
As you know, many online businesses are now using YouTube as part of their marketing strategy for gaining self awareness and growth. This is because YouTube content is highly productive. For you who don't know the benefits of YouTube marketing, here are some of the benefits:
1. Motivate Users To Buy Your Product
One of the benefits an entrepreneur gets from YouTube marketing is inspiring potential buyers. As you know, online businesses are now widely used and promoted through YouTube as YoTube itself is a current booming technology in IT industry. The benefits are not bad, especially if the content is interesting.
In addition, people generate content in the form of reviews so that visitors can check the quality, features, facilities, etc. of the product. People can also add testimonials to make it more credible for visitors. Visitors-turned-buyers usually make neighborhood recommendations.
2. Better Communication
Another benefit of YouTube video marketing that people can get is more communicative videos. The point is to make more people aware of the capabilities of the product. Apart from that, you can also use animations and visual effects to make your content more interesting. You can also add audio to make your content less boring.
3. Make A Solid Impression
The advantage of using the current technology in IT industry such as YouTube marketing, content you make is that it creates a credible impression. Creating a trustworthy impression in the minds of consumers can make products unforgettable. However, making this impression requires people to have a very careful strategy.
If it succeeds in creating a credible impression in the minds of consumers, they will immediately buy it. That's why people need to create fun marketing videos. People can create unique and memorable names. Or you can use another strategy and let people take advantage of the current viral state.
A term used by current trending IT tenchologies industry players such as YouTubers, content creators, and bloggers is a common occurrence these days. These actors are new digital-based actors or creative professionals that manage video content on various digital platforms. This phenomenon is reinforced by the fact that video marketing is a powerful weapon in an all-digital marketing world. Here are some other reasons that underpin the urgency of video marketing in today's digital business.
Watching movies is preferable to reading. It is estimated that over the next few years, people will watch more video per day than ever before, and more marketers will invest in online video advertising. Therefore, blogging activities are more in demand than blogging activities. One study found that the average person said people watch online video content for more than an hour and a half per day, and 15% said people watch more than three hours.
Building trust in the marketplace is critical to business success. Video marketing is an effective way to increase brand awareness in various market segments. Consumers tend to find the products and items they want to buy by using digital search engines and watching related videos.
Watching videos online is also part of the monitoring and analysis process for making product purchase decisions. Video content can build trust with users. This is commonly used for video output, video endorsements, video testimonials or reviews, live videos, how-to or educational videos, ASMR videos, etc.
Video marketing isn't just done through your YouTube channel. There are many other digital platforms as a recent technology in IT field to promote your business you can use, such as Facebook Stories and Live Streams, Landing Pages, Webinars, Instagram Stories and IG-TV, Twitter Videos, 360 Videos, Snapchat, Augmented Reality, and Virtual Reality.
However, this video marketing uses more of the human senses and thus offers a more realistic, hi-tech, futuristic experiential marketing experience. It is not surprising that its use is expected to increase as a current trending technology in IT industry.
YouTube Content Trends 2022
By providing your audience with creative and engaging video content, YouTube is one of the best mediums for audience engagement. According to research, YouTube is expected to attract 2.24 billion users by 2025. Given the growing number of people using YouTube, content creators and marketers alike need to know which YouTube trends will thrive in 2022. Here are some of the YouTube trends expected to thrive this year.
1. Video Lesson
Video tutorials are nothing new, but in 2022, this type of video will still be in high demand. There are a wide variety of tutorial videos, from how to apply makeup to cooking recipes and software installation. This type of video tutorial is also effective in gaining new followers and subscribers. YouTube is the most popular medium for those who want to learn how to do something new.
2. Live Broadcast
One of YouTube trends for 2022 of the current IT technologies in demand is live streaming. Media reports that live streaming has grown by about 93% year-over-year, with an average viewing time per session of about 26.4 minutes. Live streaming offers the benefit of allowing content creators to build a direct relationship with their audience, an interaction that can increase engagement.
3. Youtube Shorts
The short film has its own algorithm and a feed containing videos of viewers' favorite creators. Nowadays, short videos are gaining a lot of popularity. These short videos are not only easy to create, but they also get a lot of views. This is one of the YouTube video marketing methods.