Along with TikTok's skyrocketing popularity, TikTok for marketing is no longer a stranger. In fact, TikTok has great potential as a marketing medium with its 500 million users worldwide. This means that if you want to introduce your brand widely to more people, TikTok marketing is definitely an attractive idea.

However, promoting via TikTok is different from promoting through other social media platforms. So, it is important for you to know the strategy first. Here is how to use TikTok for marketing to promote your business.

Know How TikTok Works

TikTok is a social media platform that focuses on video sharing. Each video is 15 seconds long and can be combined into 60 seconds. So, make sure you can promote your product or introduce your brand during that short amount of time. Don't forget to add video effects or background music to make the video more interesting.

TikTok users can then comment, like and even share your product video. The more interactions, the higher the chance of your business getting exposure. With a higher engagement rate than Instagram, TikTok is certainly suitable for building brand awareness optimally.

Create Attractive Content

The next tip for TikTok marketing is creating attractive content. You can try tools such as Ubersuggest or Ahrefs to help you find ideas by knowing the keywords that are trending according to your business products. Then, you can use them as inspiration to create content or you can ask your audience to vote on topics that they like.

Essentially, TikTok content ideas are not far from tutorials, product launching, product unboxing, and hashtag challenges.

Use Hashtags

Don’t forget to add hashtags when posting videos on TikTok. Representatives from TikTok themselves said that hashtags are part of the information that is referenced to provide video recommendations to other TikTok users. Make sure you use hashtags that are most relevant to your business and content.

Besides trending hashtags, you can also use your branding campaign. For example: #bornpink for Blackpink concerts.

Respond to Comments

Responding to your audiences’ comments and questions can increase your account engagement. This doesn’t mean you have to respond to all comments and questions, you can choose the ones that give positive information to your product and business. Also, don’t hesitate to comment on other users’ posts to increase your brand awareness.

Those are some strategies you can apply in using TikTok for marketing.