Twitter is one of the most popular social media platforms for marketing. That’s why you should create content to gain more potential customers. A twitter content strategy is something you should have. It is because Twitter only has a limited space for posting content. Check the strategy below. A professional linkedin marketing company often also uses this strategy.

Consider Sharing Mini-Campaigns

You can try to create and share mini-campaigns on your Twitter account. It can be inspiring quotes, presentations, or infographics. You can also include a link to the long campaign, including your website. The most important thing is that you should share valuable content with your audience. The more valuable the content, the more traffic comes to your content.

Use Features that Improve Your Relationship with Your Audience

Polls and asking questions are two powerful features that you can use to build and improve the relationship with your audience. It allows them to share their opinions, thoughts, and views. Remember! Retweet the most interesting answers. Do this trick regularly and you will see the difference before and after applying it.

Add Videos, Images, and GIFs to Your Tweets

Adding videos, images, and GIFs to your tweets is another effective Twitter content strategy. It is an effective trick because people love to see something visually. Visual content triggers them to feel and see deeper on your content more. Content that involves emotion is successfully attracting more potential audiences and customers.

Apply A Variety of Content

Using one content strategy is not enough to gain people’s attention on Twitter. You need to apply a variety of content. For example, you ask a question or create a poll for your followers. The next day, you can highlight the most interesting thought or answer.

Make it more performance by introducing your team if you have it. You can even talk about yourself as a leader in your company. Share people’s experiences after using your products or services. It keeps your followers from getting bored with your content.

Use Hashtags

Using hashtags is also an effective strategy to promote your product and service on Twitter. The function of hashtags is to help people find what they are looking for. They only have to click or tap on the hashtags to connect to the information or something they want to know. It is much easier instead of scrolling for a few minutes.

So, which Twitter content strategy have you used so far? Try to be more creative by using more than one strategy.