How to improve instagram ads awareness? This question pops up when the ads you put on an Instagram platform don't work well like what you wanted. It could happen because you chose the wrong design to present your ads on Instagram. So, to fix that and improve the awareness level of your Instagram ads, we have this article for you.

Create Videos for Ads

Instagram might be the best platform strongly related to image presentation and sharing. This platform also has a reel where you can upload videos there. Therefore, rather than still images, uploading videos for ads is much more effective for attracting attention.

However, if you want to promote brand awareness with Instagram ads, you can’t make only a simple video. Most Instagram users will pass through the reel without watching it until the end. If they did the same on your ads, the message in the ads won’t be delivered.

Therefore, the best video that can improve your Instagram ads awareness should have an interesting intro. The intro part should be able to attract users’ curiosity and make them watch it until the end. So, optimize this part. The 2-3 seconds of the intro should have the power to attract people's attention to make it work well.

Start with Your Current Audience

One of many causes of the problem of instagram ads awareness is people tend to start to aim at a wider market. They didn’t properly test out their ads to their audience which proved to match the brand and criteria they have. Therefore, they failed to get the best design for their ads that attract their target market.

Therefore, before you launch your ads widely, test them on your followers. Once you get a proper response from them, you can start the wider ad launch. It will attract the target audience that is not following you yet.

Use Carousel Post

According to a study by Social Insider in 2020, a carousel post has the highest engagement rate compared. People feel much easier to get information through this type of post. Therefore, you also should use it for your ads.

Conclusion

Those three are the solutions to improve your instagram ads awareness. You might need more tweaking to ensure you get the best result. Using a professional also might be the best solution for that result. But, at least, you know how to solve your Instagram ads problem.