Are you thinking of using TikTok and influencer marketing to reach new audiences and improve drive sales? Well, there will be a few things that you should prepare. While following the viral trend can be a great tactic, some other on-point strategies are still needed. This page will show you the best ways to use TikTok influencer marketing to help you achieve your business goals.

Why Use TikTok Influencer Marketing?

There are some good reasons why you need to include TikTok influencer marketing in your business strategies. Ever since the social media platform was launched, it has shaped the landscape of the social media industry. With more than 1 billion active users, the platform becomes an effective space where you can share your campaign to improve business. 

Planning a TikTok Influencer Marketing Campaign

Before starting a marketing campaign on TikTok, you will need to make a plan and creative strategy for it. Here’s how to share your campaign through a thorough plan in three steps.

1.     Set Clear Goals

Before calling TikTok influencers and making contracts with them, make sure that they know exactly what you want to achieve with your marketing campaign. Increasing product awareness, driving more sales, and achieving new target audiences are some of the campaign goals that you can consider. 

Whatever your campaign goal is, make sure that you lay it out in detail. To help set up a thorough plan, you need to know your budget. Some other things you need to put into consideration include how long you want to run the marketing campaign, how many influencers you want to contract, and making sure that you have enough resources like a budget for TikTok and Twitter ads to execute the plan. 

2.     Find the Most Relevant Influencers on TikTok

Once you have the detailed layout of your marketing campaign, finding relevant TikTok influencers should be your next move. However, keep in mind that choosing those with thousands of followers doesn’t guarantee the success of your campaign.

Instead of a huge number of followers, you should focus on the quality as well as the lifespan of an individual video shared by the influencers. This will be much better if the influencers have more niches. To make sure that they follow relevant content guidelines, you can use a content moderation platform to help you check it.

So, how to find relevant TikTok influencers for your business? Well, you can start with those who are already talking about your product and brand on their platform. As an alternative, you can also ask your friends and community for references and recommendations. Spending time scrolling on TikTok and looking at partnerships that already exist within your industry will also be helpful.

3.     Reach Out to the Influencers

There is nothing wrong with making the first move when it comes to reaching out to the TikTok influencers that you are interested in. Researching for the contact details, introducing yourself, outlining your campaign idea, asking for their media kit, and laying bare your budget are some simple steps you can follow. But, bear in mind that TikTok influencers aren’t the only thing to help you reach your business goals. Learning new skills such as creating Instagram ads will be beneficial in the long run.

Executing Your TikTok Influencer Marketing Plan

Once you have done with your TikTok and influencer marketing plan, it’s time to look at the best ways to execute it. 

1.     Allow TikTok Influencers to Have Creative Controls

Trust between business owners and TikTok influencers is key to a successful TikTok campaign. In this way, make sure that you let these TikTok influencers control the creative aspects of the project. You need to convince yourself that they understand the assignment and what you want from them. 

However, giving creative control to TikTok influencers doesn’t mean that they have total free rein. Make sure that you also monitor the content creation for your campaign closely. Aside from TikTok, you might also want the influencers to work on your other social media platform like setting Instagram ads to generate new target audiences. 

2.     Create a Statement of Work

This will also be very helpful if you draft up a statement of work for all TikTok influencers that you work with. In this statement of work, make sure that you include things like your campaign goals, campaign themes, detailed content deliverables, approval & submission deadlines, as well as terms, timeline, and payment rates. For short, the statement work or scope of work is a bigger contract that outlines expectations for you and the influencers that you hire. 

3.     Don’t Be Afraid to Take Risks

Every marketing campaign on social media involves creative risks and TikTok is no exception. In this way, you are challenged to be as creative as possible, take risks, and out of your comfort zone when working on your influencer marketing campaign. 

To successfully run a marketing campaign, you also need to consider using other social media platforms. You can also use ads to help improve brand awareness. In this way, learning things like how to create Facebook ads and other social media platforms is important.

4.     Establish Long-Term Relationships

When you build a solid relationship with TikTok influencers it means that you also establish a strong relationship with their audience. This will be a great benefit for your marketing campaign since it usually takes time to convince your target audience to click and buy your product. By having a solid relationship with the audiences brought by your TikTok influencers, the chances for them to purchase your product are bigger. 

You need to know that an advertisement needs to be seen or heard several times to make a lasting impression on viewers. In this way, it will be very helpful if you work with an influencer for a long period of time. It will allow the ad to have enough time to make a lasting impression on the target audiences of your TikTok and influencer marketing campaign.