The development of artificial intelligence technology has transformed various fields, including AI for digital advertising. The rapid development of the technology market will focus on leveraging artificial intelligence marketing to provide more personalized recommendations according to each consumer's preferences and needs.
On the one hand, there are many advantages for companies with AI performance marketing strategies, especially in processing consumer data. However, the technology is still relatively new to advertising campaign activity.
Therefore, there are still many challenges that need to be overcome for companies using this technology to execute their marketing strategies for measuring brand to consumer.
So what is the concept of AI advertising? What are the benefits of applying artificial intelligence to advertising? What are the challenges to doing so? What are the strategies for applying it to your business? Take a look at the explanation below to find the answer.
What is Artificial Intelligence for Digital Advertising?
AI for Digital Advertising, or AI Marketing, is a strategy or method of marketing that uses concepts modeled in artificial intelligence to reach consumers in order to achieve marketing goals. This single marketing strategy automatically collects, analyzes, and monitors data about audience and business trends that influence your marketing efforts.
Unlike regular marketing, artificial intelligence marketing actually uses computer capabilities and special algorithms. In this case, AI works by rapidly combining large amounts of data. In addition, AI also performs repetitive processing and operations with algorithms that can automatically learn AI-powered programs.
AI engines use consumer data to find the best way to interact with consumers. In this way, you can easily deliver the right message at the right time according to consumer needs without intervention from your marketing team.
11 Benefits of Artificial Intelligence in Digital Advertising
In general, the benefits of quantitative marketing using AI are related to sales. Benefits are qualitatively related to customer satisfaction levels. Plus, you get many benefits, including:
1. Improve the return on investment of your advertising campaigns
The AI platform can deliver rapid results when allocating advertising budgets across the most suitable advertising media channels. Not only that, by using AI marketing, businesses can analyze the most effective ad placements to engage the consumer more consistently and get the maximum ROI from their ad campaigns and raising brand.
2. Build better customer relationships and personalize them in real time
AI can also help businesses tailor their messages to consumers at the right time. In addition, AI can also help marketers define their target audience and provide information that allows consumers to engage more directly with their business.
3. Advanced marketing measurement help
Many businesses have difficulty tracking data sources for their best ads platforms, making it difficult for them to properly target specific advertising campaigns. In this case, businesses can use AI to gain a more holistic view of their activities, use it across multiple advertising channels, and budget advertising costs correctly.
4. Make faster decisions
AI uses machine learning to analyze data faster and extract the best results based on running campaigns and consumer context. With the help of artificial intelligence, the marketing media selection process is expedited as it uses real-time analytics. This enables faster decision-making than relying on human power.
5. Components of marketing artificial intelligence
Artificial intelligence plays a key role in connecting marketing teams with consumers or b2b influencer marketing strategy. The next component of marketing AI will be the primary solution for bridging the gap between the amount of data collected from consumers and the actions that can be taken in subsequent advertising campaigns.
6. Machine learning
AI drives machine learning and is communicating with computers algorithms so they can analyze information and automatically improve it based on experience. In this case, the device uses machine learning to analyze new information based on relevant historical data and make decisions based on what worked and what didn't in the past.
7. Make big data analytics easy
Big data is generated from digital marketing media. This can easily lead to burnout as the data sources are so large that it is difficult for the marketing team to decide which data sets to collect and use.
However, with the help of marketing AI, marketing teams have the opportunity to more accurately understand and allocate value across marketing channels.
8. Improves content delivery
AI technology helps companies on how to become viral by collecting data and reaching broader target markets. Businesses can also find prospective customers and distribute promotional content tailored to their needs.
9. More effective
Robotic technology in artificial intelligence jobs can replace customer service tasks and functions, minimizing operating costs for companies. Additionally, installed bot technology can access information and search history on the Internet to make the bot's performance more efficient.
10. Save money on advertising
Targeting users with AI-powered marketing techniques will be much cheaper, potentially offering companies the best possible profit or return on investment. Additionally, AI can save time and money and provide consumers with a better and more efficient user experience.
11. Analysis of consumer feedback
Another advantage of using artificial intelligence is the ability to analyze consumer reactions and comments on products launched by companies. For example, consumer comments and complaints can be found on popular social media platforms. This makes it easier for companies to evaluate the products they manufacture.
AI Trend in Digital Advertising
Speaking of AI online marketing, here are four uses of AI to assist in the business marketing process:
1. Chatbot
Chatbots are chatbots that require artificial intelligence to decide how to respond. This conversation can be in the form of text or speech (audio). Chatbots can be an effective marketing tool, especially on social media platforms, as they can provide customer service that benefits not only customers but also brands.
2. Targeted predictive content
Marketing can also improve AI capabilities to collect more data about leads and customers. AI then processes the data to predict different behaviors that will emerge. This creates a more targeted message.
3. Image recognition
Are you a Facebook user? If so, you're no stranger to features that could benefit from advances in image or facial recognition technology. Not only that, but Facebook can automatically tag friends in photos.
4. Create contents
The next trend for AI for digital advertising is to make content creation easier. Especially after the rise of content marketing, the content creation process is often seen as one of the biggest challenges marketers have to face.