Are you new to the digital marketing? You need to study the best digital marketing campaign in 2022 to get the best ideas for creating marketing campaigns in the digital world. So let's learn from the following companies to create the best marketing campaigns.

Adobe with Its “Create What's True for You” Campaign

Adobe is a software company that provides video, graphic design, photography, and web applications. In 2021, the company will partner with Billie Eilish because the target audience for Adobe is young creators. This is shown by the Happier video from Billie Eilish that is made using Adobe Creative Cloud.

From there, it can be seen that as a digital marketer must be able to show a Unique Selling Point (USP) and with a target audience to be able to create the best digital marketing campaign in 2022. Adobe was successful in carrying out its campaign because the company was able to show its USP and convey it according to the language preferred by the audience.

IKEA Teams up with Pinterest to Create a Digital Catalog

Because many IKEA users use social media, this company has started working with Pinterest to create a catalog of social media versions and also place it on their own personal website. From here, you can use the IKEA method to create the best digital marketing campaign in 2022 according to the social channels that users of your service or product frequently use.

Spotify with Its Meme Campaign

Spotify uses memes as a way of campaigning because memes are something their users relate to. Spotify uses meme through images showing the music streaming service for every mood. Here you can learn from Spotify to be able to create campaigns that are in accordance with what the audience likes and in accordance with the daily life of the audience.

Pepsi and The “Better With Pepsi” Campaign

Pepsi launches that campaign with the launch of its virtual restaurant. Pepsi is trying to compete with its main competitor, Coke, through fast food chains such as McDonalds, Burger King, and Wendys. From here Pepsi tries to always be in the minds of customers by collaborating with other companies and looking at competitors to be able to find their own unique side.

Those are some examples of companies that can be example for you to create the best digital marketing campaigns in 2022. You also can use microsite to make a campaign. Don't worry, you can create a microsite at home.s.id. Immediately register your account at home.s.id and create your best digital campaign there!