In today's digital era, companies increasingly rely on data to make better decisions. One of the most effective tools in data analysis is predictive analytics. By using this technique, companies can predict consumer behavior and formulate more effective strategies to meet their needs. This article will discuss predictive analytics strategies for predicting consumer behavior, including techniques, tools, and examples of its application.

Email marketing is one of the most effective and cost-efficient digital marketing strategies. Despite the rise of various social media platforms, email remains a crucial communication channel for businesses. In this article, we will discuss a case study on how a company successfully increased its sales through effective email marketing strategies.