
Not Just for Entertainment Anymore: Why TikTok Has Become Gen Z’s Favorite Search Engine
For a long time, we’ve known Google as the “main gateway” for finding anything on the internet. But recently, there’s been a big shift: TikTok is being used like a search engine.
In fact, according to an internal Google report, 40% of Gen Z prefer searching for restaurants on TikTok or Instagram rather than Google Search or Maps. What’s really going on? Let’s break it down.