Feeling stuck and out of fresh content ideas? Don’t worry—you’re not alone. Even top influencers hit a creative wall sometimes. But the difference is: they have go-to tools to spark new ideas fast.
In 2025, you don’t need a big budget to stay creative. These free tools can help you brainstorm, plan, and stay ahead of the trend game—just like the pros. Let’s dive into 5 free favorites influencers swear by!
1. AnswerThePublic – Discover What People Are Really Asking
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When you want to create content that people actually search for, AnswerThePublic is gold. Just enter a keyword, and boom—you’ll get hundreds of real questions people type into Google.
🟢 Top features: real user questions, visual search map 🎯 Best for: educational content, FAQs, value-driven posts
Example: Type “skincare” → you'll get ideas like “skincare for oily skin?”, “when to apply sunscreen?” → instant content topics!
2. Google Trends – Know What’s Trending Right Now
Want to jump on what’s hot? Google Trends shows you what topics are trending in real-time. You can even filter by country, time, or niche.
🟢 Top features: live data, regional filters, trending comparisons 🎯 Best for: trend-based content, challenges, seasonal ideas
Say “glow up challenge” is rising—make your own version with a creative twist that fits your brand.
3. Pinterest – A Goldmine of Visual Inspiration
Pinterest isn’t just for outfit or decor ideas. It’s also a hidden gem for content creators looking for visual concepts, mood boards, and fresh formats.
🟢 Top features: curated boards, aesthetic inspiration, smart suggestions 🎯 Best for: Reels, tutorials, aesthetic feeds, visual storytelling
Search “aesthetic morning routine” → get tons of visual cues you can adapt into video or carousel posts.
4. Notion – Organize Your Content Brainstorm Like a Pro
Great ideas are useless if they get forgotten. Notion helps you jot down ideas, track to-dos, and build a weekly content calendar to stay consistent.
🟢 Top features: multi-view boards, templates, content database 🎯 Best for: busy creators who need structure and planning
Pro tip: set a weekly theme (Mon: tips, Wed: review, Fri: behind-the-scenes) and track it in Notion.
5. ChatGPT – Your AI Brainstorming Buddy
Yes, even AI can help you create amazing content. With ChatGPT, you can generate post ideas, captions, even scripts based on your niche and audience.
🟢 Top features: fast content suggestions, customizable tone, conversational 🎯 Best for: anyone who needs quick inspiration or creative support
Try: “Give me TikTok content ideas for beginner skincare tips” → boom, you’ll get 10 suggestions in seconds!