When faced with the choice of marketing a product, we are, of course, looking for the best way to ensure that the techniques we use reach the right goals. Starting with building product branding such as advertising on billboards, newspapers, radio and television, this is often done to reach as many goals as possible.
But now the term digital marketing or "digital marketing" has emerged, and marketing methods that are not done online are now called traditional marketing. The difference between the two Traditional Marketing and Digital Marketing is as follows.
Definition of Traditional Marketing
As the name suggests, this marketing technique uses the "traditional" method, which typically uses print media such as billboards, banners, flyers, and newspapers. Over time, traditional marketing began to seep into the world of electronics such as radio and television. It's called traditional marketing, but it doesn't necessarily use long-term, ineffective methods.
Of course, traditional marketing still has a lot to offer, such as being broad in scope and easy for the audience to understand, unlike digital marketing, which is often presented in the form of pop-ups which can confuse new users on the internet. It has many advantages.
Definition of Digital Marketing
Digital marketing is the attempt to sell products via the Internet (online). With the development of technology, more and more companies are using digital marketing as a marketing strategy for their products. Examples of media incorporated into digital marketing techniques include websites, social media, online advertising and email marketing.
The benefits of product marketing through digital marketing are even more special as the advertisements or messages are sold directly to a predetermined target, i.e. internet users. Additionally, marketers can easily calculate the accuracy of the media used in their marketing products. Using a shortener link like home.s.idis one of digital marketing techniques.
Things You Need to Consider Before Choosing Marketing Technique
There are several factors to consider when choosing which technique to use in product marketing before you decide which you use, traditional marketing and digital marketing.
1. Commercial Item
Therefore, before you start marketing, you must first understand what product you are selling. Estimate how you will market your product. Next, decide where you will sell your product.
2. Target Market
Once you understand the products you sell, you also need to understand your product's target market. Identify potential customers for the product you are trying to bring to market.
3 Consumer Psychology
This factor is usually more applicable in the digital world, which can only be accessed using the Internet. The reason is that consumer psychology such as hobbies, habits, and lifestyle preferences can only be learned if marketers have access to the internet and social media.
Those are the differences between traditional marketing and digital marketing, Both digital and traditional marketing have their strengths and weaknesses, depending on what you need.
Meta Desc: Talking about and digital marketing, both digital and traditional marketing have their strengths and weaknesses, depending on what you need.