Are you an entrepreneur or a businessman who is in the development stage? Or even just starting a business? If yes, then besides building a sound system, your most extensive PR is how to build your brand awareness so that the wider community increasingly knows it. Not a thing, which is easy, but you don't need to worry because now there is digital search marketing, one of which is Search Engine Marketing SEM.
Using SEM will make reaching many people more manageable and increase people's awareness of your brand. Then how? Let's go further together.
Definition of SEM
Search Engine Marketing or SEM is a paid digital marketing strategy to increase your website's visibility in search engines. So as soon as people search for something with specific keywords, your website page will immediately appear at the top of the search results. As a result, people's chances of visiting your website are much more significant.
How SEM Works
For how SEM digital search marketing works, you, as an advertiser, install or conduct SEM campaigns using specific keywords with high relevance and search potential.
Furthermore, when anyone types in the keywords you use in your campaign in a search engine, your web page will immediately appear on the top list of that person's search results, making it easier to find.
Furthermore, because it is easy to find, the potential for your web page to be clicked will be even more tremendous. If that person clicks on your web page and gets an impression, that's where the costs start to count. Search engines charge fees with a Pay per click or PPC system for URL shorteners.
You only pay the cost of the SEM campaign if someone has visited your web page. Furthermore, the result is that the person can buy the product or use the service you offer.
You can use this SEM in almost all search engines for link shortening, but at this time, you find the most on Google because the share of search engines is currently almost entirely controlled by Google, around 92.47%.
You can find SEM. For example, when you type something in a search engine, a list of websites that match the keywords you are looking for appears. Below or above the search results, there is often a green website address marked with an ad or advertisement. That's an example of implementing digital search marketing. If you are interested, you can use the services of https://home.s.id/ to help with the SEM campaign of your product or service.