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Where there is business, there is marketing and strategy. Marketing is something that must be presented in a business that is run to provide good development and progress.

We now live in an all-digital world, so of course, marketing or marketing in a business will be more effective if there is no digital element in it. This is what is called digital marketing or what we are familiar with as digital marketing.

Digital marketing is now considered very effective for a business, especially if the business is a start-up. But it's not easy, you know, marketing products from business to the digital world. There must be a carefully prepared strategy according to the plan to achieve the goals quickly. You must be confused; what strategy do you want to use? Don't worry; keep reading these digital marketing strategy tips.

Set Clear Goals

The first thing you need to do is to set your business goals. As the owner of the business, you must know for sure about the main goals or objectives in establishing the business. Business owners, especially beginners, should also know their marketing goals.

Customer determination

Don't assume that many digital platforms can reach everyone. Instead, it becomes a challenge because there are many people in it, and you are confused about which person is the target. So first, identify your target customers by gender, location, and age. Then expand again to interests, jobs, and more.

Understand Competitors

open up about your business competitors, and by doing so, you will strengthen the digital marketing strategy that you have developed. Analysis of their projects so that the target market is also easier to find.

Don't Forget Social Media.

Direct marketing through social media because platforms such as Instagram, Twitter, and Tiktok is a promised marketing channels. The business you run can be easily optimized with the presence of writing, photos or images, and videos. Don't also play the role of influencers or celebrities to help you promote on social media.

Content Creation

Disseminating content into digital platforms is easier and more effective for your business marketing strategy. Content is not only in the form of videos or images but can also be written on blogs or articles, e-books, webinars, etc.

You can also create a website for his business and post it where people see it on social media, for example, in the Instagram bio. Here is a recommendation for link shortening or links on websites, namely S.id, which helps shorten addresses on websites if you want to spread them on social networks. Registration is so easy! It can be done on the home.s.id page. There is already a column to shorten links easily, you know.

Those are potent tips for digital marketing strategies, from setting goals or objectives to creating content on various targeted media. Indeed all do the tips above carefully and considerately, yes.