If you study digital marketing, you should look at the various successful strategies used by other businesses—just an example of learning from Mcdonald's Digital marketing. This fast-food franchise company uses so many marketing techniques. So which is the best to learn?

4 McDonalds Digital Marketing Lessons

You can read the four lessons in this section for digital marketing lessons that are easy to apply to general businesses. Here is the discussion and explanation:

Have a Consistent Marketing Image

A consistent marketing image is essential. Generally, Mcdonald's uses this by placing a jingle in a video ad or logo in the same position on all of their digital ad images. This makes the image consistent and familiar to internet users.

Know Your Target Consumers and Business Customers Really

To be successful in marketing, marketers must do an analysis. Then, create marketing events that suit the needs of consumers.

For example, during the fasting month, create social media events and hashtags about open worship at Mcdonald's. If the hashtag post gets more than 100 likes, that person is entitled to a discount when opening at Mcdonald's. For target Islamic consumers in the month of Ramadan, this is effective.

Don't Be Afraid to Try Unique Digital Marketing.

Mcdonald's is not always successful in creating digital marketing events. Just an example of creating a new menu by voting the creations of internet users. This went viral at Mcdonald's America. Unfortunately, many people who make menu creations are not severe. As a result, the menu that received the most votes was only lettuce piled with mayonnaise.

Even though it failed, it didn't mean that this idea didn't produce new knowledge. Creating a viral event like this will strengthen the brand. There was a lot of news about this failed event, and many people even participated in voting for the strange menu. From this, marketers can conclude that unique marketing still generates buzz even if it doesn't go according to plan.

Promos, Discounts, and Bundling Are The Most Powerful Weapons

Judging from McDonald's marketing strategy, you can detect exciting patterns. Promotions, discounted events, raffle prizes, discounts, bundle packages, and bonuses are often given. Marketing using these techniques is very effective and successful.

People are willing to register on the website, install applications, or queue for a limited menu to enjoy these things. Boarding children, some are willing to come at certain hours to scan the QR Code from social media to the McDonald's branch to get a discount coupon. From this case example, you can see how effective a marketing campaign with this weapon is.

Utilizing Microsite For Special Promotion

To ensure users can read complete promotional information, you must prepare a separate website such as Mcdonald's Digital marketing which is commonly done. Unfortunately, this technique did not come from Mcdonald's; they only used it after learning there were positive effects of using Microsite. However, the results undeniably helped Mcdonald's marketing success.

After knowing the advantages of using this marketing technique, they always create a Microsite for specific promotional purposes. Setting up a separate website is much easier to use. Besides, the website design can be more unique, and users do not need to bother navigating the main website.

For those who are interested in creating their Microsite, please visit S.ID. This digital marketing service can create Microsites and Shortlinks for your various business needs. So let's order now if you need it.