In the world of digital marketing, we will be accustomed to using tools or applications that are used to support the success of business marketing. However, not all of the results of the tools can be immediately understood because we use new terms that were created since the advent of digital marketing. One of them is Metrics or the Indonesian language, Metrics is measure, a measure to determine whether something is appropriate or less or exceeds the target.

In digital marketing, metrics can be used to analyze the success value of the marketing strategies you use in your online business, and you can see how effective they are in marketing your business.

These digital marketing metrics can be found in various tools. What metrics and where can they be obtained for further analysis to support your online business? Let's discuss it below.

1. Website Traffic Metrics

This website traffic metric is used to determine the performance of web access, the traffic that occurs on the web. You can get this metric by using tools such as google analytics and Ubersuggest.

In these metrics, there are also derived metric terms, namely overall traffic metrics which serve to find out the total amount of traffic on a web. Both from direct traffic (direct traffic), through search engines or another web (organic traffic), paid search, affiliates, and others. These traffic sources are distinguished and viewed through Channel metrics. There are also New and Returning Visitor Metrics, to see if your web visitors are new visitors or old visitors, visitors who have previously visited your website. And the Exit Rate Metric is a metric that can show the number of times a visitor visits one page to another until closing the web.

2. Engagement Metrics

This metric term is used to determine the intensity and interaction of visitors with your content. You can know the term metrics if you use advertising tools such as Facebook and Instagram.

From this metric, it also has derivative metrics such as impressions, how many people saw your ad. Bounce rate to see the percentage of visitor interest who sees your online business ad, the smaller the bounce rate, means more visitors are interested in your ad. And the Average time metric, even though visitors are interested in your web ad and click on the ad, but with this metric, you can find out how long visitors spend studying your ad, the longer the time spent means the ad visitor may be very interested in your online product.

3. Conversion Metrics

This metric can measure the number of actions of a target consumer that match the strategic goals of your online business. For example, buying a product that you sell, registering for a membership on your web application. In this metric, there are terms used in its measurement, namely Click Through Rate or CTR, which is the ratio of the number of clicks to impressions. With CTR, we can measure how effective content is for digital marketing for your business.

Then there is the term Cost per Lead, this metric is used to find out how much it costs per visitor action to become a user. And the term CPC, namely Cost Per Click, which means to find out how much it costs per unit per click. There is also the term Conversion Rate, where this metric is used to see the effectiveness of the landing page that you use to get visitors to click, make a purchase, download something, and more.

4. Revenue Metrics

As the name suggests, this metric is used to analyze the success rate of selling your products online. In this metric, there are at least 3 derived metrics that are used to calculate the success of selling your online business, namely:

a. CAC (Customer Acquisition Cost) this metric is used to measure the costs incurred to get a new customer. Usually, this CAC can be determined by calculating the total marketing costs divided by the total number of new customers.

b. The Return on Ad Spend (ROAS) metric is used to measure the profit after you place an ad to sell your product online. From these metrics, you can analyze the effectiveness of your ads in generating sales. The way to calculate it is to simply divide the profit by the total installation cost that you spend multiplied by 100, then the ROAS percentage will appear. The higher the ROAS percentage, the better and more successful your online advertising strategy will be. 

c. This ROI (Return on Investment) metric is used to see how big the percentage of profit we get is compared to the capital that has been spent on your digital marketing costs. The calculation method is net profit divided by total marketing costs multiplied by 100, then the total ROI will be in the form of a percentage.

So, have you started to understand the metrics above? Guess what the S.ID application has and can it help you in carrying out your digital marketing strategy? Look forward to the next article that will discuss how s.id can help you with the metrics displayed.

Come on! From now on, use S.ID and try to create your microsite! It's easy!