In the increasingly advanced digital era, the use of digital advertising platforms has become one of the main strategies to expand the reach and increase sales of small and medium businesses (SMEs). Digital marketing offers various opportunities that are more effective and measurable than traditional marketing methods. However, with the many choices of advertising platforms available鈥攆rom Google Ads to social media like Facebook and TikTok鈥攃hoosing the right platform can be a challenge for business people.
