Tag: UMKM

Why Indonesian MSMEs Need to Be More Digitally Aware. If you’re involved in the MSME (Micro, Small, and Medium Enterprises) world, you’ve probably heard the word digitalization so many times that it almost sounds boring. But there’s a reason why this term keeps coming up. As time goes on, the digital world is no longer just an “optional add-on” it has become a crucial part of how we sell, communicate with customers, and even build brand trust.

Running a small business in today’s digital world feels like playing a game on hard mode. Challenges are everywhere—from marketing to daily operations. But here’s the good news: in 2025, tons of free tools are available to help your business grow smarter, not harder. Let’s explore these powerful platforms that can take your business to the next level—without spending a dime!