Currently, many companies have implemented Amazon's digital marketing strategy. Even several books have also been published that explain this strategy. You can get the latest article updates about marketing strategies by using the bio link https://home.s.id or the bio link.

Before that, you can also read only some of Amazon's digital marketing strategies in this article. A summary of Amazon's marketing strategy is already in this article.

FOMO

One of the tricks to attract customers is applying a product's scarcity system. If you often shop on Amazon. Of course, you are no stranger to the system of implementing completeness in a way that is so unique that it limits the products they make.

That means Amazon uses the product limitation or restriction trick in every online catalog. In marketing psychology, customers will immediately make payments because they have a fear of FOMO or Fear of Missing Out.

Many people fear missing out or missing out on something hype, even for a moment. So they would be better off spending more money than not tasting the product. If you have an online store, you really must use this strategy.

Free shipping

One factor that makes customers reluctant to shop is that the shipping costs are too expensive. As a result, some items are sometimes sold at low prices but with expensive shipping costs.

Amazon has a way to solve this problem. There are two methods applied by Amazon: free shipping and Amazon prim.

Free shipping is Amazon will waive shipping costs to all buyers who purchase products above 25 dollars. In addition, this system does not have a particular area or distance restrictions. However, the problem is that the estimated arrival of the product will reach eight days.

As for Amazon Prime, it is one of the delivery systems offered provided by Amazon if you are reluctant to wait long. You can become an Amazon Prime subscriber for $99 per year. These costs can cover shipping costs for a whole year, with an estimated product arrival in less than three days.

Even in some areas, the arrival of a product that uses the Amazon Prime option can take up to 2 hours. Interestingly Amazon is continuously improving and developing the delivery system they have.

Reportedly, Amazon is currently shipping goods using drones. From now on, Amazon will continue significant developments in its delivery system.

So, you can apply two Amazon digital marketing strategies to your online selling system. That way, the products you sell can sell and continue to grow.