(Urban city photo created by freepik - www.freepik.com)

Amid increasingly advanced and modern technological developments like today, many businesses on the market take advantage of media promotions such as digital marketing or digital marketing. This is a reasonable choice because this promotional media is considered to reach the market more optimally than conventional media promotions. But, apart from that, do you know digital marketing and its examples and types? Listening to the complete information below is a good idea if you're still confused.

understanding of digital marketing

In general, digital marketing or digital marketing is an activity to promote a brand or product using digital media or the internet. The primary purpose of carrying out promotional activities digitally is that it is not impossible for reasons of wanting to attract consumers and potential consumers to be more targeted and on target.

This is, of course, reasonable to do, considering the acceptance of technology and the internet in today's era is very wide, so it is not surprising that many digital marketing activities are used as the leading choice of companies for business media promotion.

The existence of digital marketing also makes every company compete with each other to create engaging content so that it can be displayed in its marketing in cyberspace. This way, it will be easy to attract consumers and potential customers to buy or even use the products or services they offer.

What are the advantages of digital marketing activities?

There is a reason behind many companies that use digital marketing media in business promotion. This reason is generally not because of the many advantages digital marketing offers. Some of the advantages offered by digital marketing compared to conventional are as follows:

• Faster deployment

The main advantage of using digital marketing is that the marketing strategy can be done very quickly, even in a matter of seconds. Not only that but this digital promotional media can also be measured accurately and in real-time.

• Easier in the evaluation process

Using digital media as promotional activities will also be very helpful in the evaluation process. This means that when companies use digital marketing, the results of these activities can be immediately known. The information that can be known is how long the product has been offered, how many people have seen the product, and so on.

• Has a broader reach

Did you know that another advantage offered by digital marketing is that it has a much more comprehensive range? With just a few easy steps using the internet, you can spread your brand or product worldwide in seconds.

• The cheapest and most effective promotional media

When compared to conventional marketing, digital marketing is considered the cheapest and most effective promotional media. Because here, you only need to take advantage of existing features in cyberspace to reach the target market more precisely without the need for significant capital funds.

Benefits of implementing a business promotion strategy using digital marketing

Generally, many companies have used digital marketing strategies because they have a lot of benefits and advantages in optimizing the business they run. Some of the benefits offered from promotions using digital marketing include the following:

• Can reduce promotional costs

As explained in the previous discussion of the advantages of digital marketing, this business promotion media is considered cheaper and more efficient so that it can reduce costs, aka more efficient. Of course, the promotional tools used here do not make you print brochures, banners, and billboards, which cost a lot of money. Because, here, you only need to use websites and social media such as Twitter, Facebook, TikTok, Instagram, and so on.

• Able to reach a broader market

Because you already know that the explanation of what digital marketing is is a promotional activity that uses digital media, the benefits offered are not far from a broader market reach. In this case, every business person can carry out promotions from various regions at affordable costs and reach a broader target market. Furthermore, because of this expansive market reach, you can also effectively determine the consumers you want to target.

• Able to reach a broader market

Because you already know that the explanation of what digital marketing is is a promotional activity that uses digital media, then the benefits offered are certainly not far from a broader market reach. In this case, every business person can carry out promotions from various regions at affordable costs and reach a broader target market. Furthermore, because of this broad market reach, you can also effectively define the consumers you want to target.

• increase in business sales

Because the promotion costs are affordable and can reach a broader market, this will also provide benefits in increasing business sales. So, this will be very profitable for the business. However, to feel the benefits of using digital marketing, you need to use the best tricks and strategies to maximize the opportunities that exist.

• Provide more accurate and faster data

Another benefit of digital marketing is that it can provide the data needed in business more accurately and quickly. By implementing this digital marketing, you will get customer data very quickly, precisely, and accurately compared to conventional marketing. This is because the data provided can be accessed in real-time according to your wishes.

Types of digital marketing that are widely used in business

The use of digital marketing in business usually has various types. If you want to use a digital marketing system, you need to know the types of digital marketing widely used in the following businesses.

• Website

That is the type of digital marketing that plays an essential role in helping to show the professionalism of the company and helping consumers know the company's business.

• Search engine Marketing

The following are digital promotional activities carried out by creating a company website so that later it is easier to find on the Google search engine system.

• Social media marketing

This type of digital marketing is done by utilizing existing social media such as Facebook, Instagram, TikTok, Twitter, and so on in offering company products or services.

• Online advertising

Media promotion is done through the internet with a paid system to get consumers more quickly and satisfactorily.

• Email Marketing

This digital marketing makes it easy for companies to provide consumers with the latest information about ongoing promotions and the latest products/services.

• Video marketing

Digital marketing makes it easy for companies to explain directly about their business, the products or services offered, and so on.

After knowing a complete explanation of what digital marketing is from its definition, benefits, and types, those of you who may feel interested in this digital promotional activity can take advantage of it right away. So that your business can be reached more widely by consumers, you can take advantage of S.id by registering at home.s.id and creating a bio link using S.id in your social media bio. That way, consumers will buy the products you offer on a large scale.